Samsung begins as a small trading company selling dried Samsung Electronics is established, beginning its journey .. the introduction of connected smart. introduction to Samsung company - Download as Word Doc .doc), PDF File .pdf ), Text File .txt) or read online. introduction to Samsung company. 3/6/ Background Of Samsung Electronics Company Marketing Essay Therefore, Samsung has become a legend in Information Technology (IT) areas.

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33 because innovation is the map to our future. 61 because our optimism is boundless. 71 financial overview. 75 company profiles. global network. During the s, Samsung became one of the first Korean companies to .. BusinessWeek ranked Samsung Electronics first in its Information Technology glo-. Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, .. Samsung Electronics is a multinational electronics and information technology company Archived from the original (PDF) on 4 October

Thus, Samsung has developed products such as smart phones or laptops which are easy to carry and light weight. Samsung try very hard to reduce the weight and size of these products. Market Targeting Samsung Company is using differentiated marketing strategy. Samsung targets several market segments and designs separate offers for each. Samsung Company is targeting and selecting target segments which are more profitably and able to generate higher sales and profits.

Samsung targets teenagers or young people with products which are more innovative such as Samsung Galaxy S3 because the smart phone comes with smooth, gentle and innovative curve. When targeting aged consumers, Samsung tries to attract this market segment with products which are elegant such as elegant smart phone case and plasma TV. In addition, Samsung also targets the Generation X because this generation is currently the wealthiest generation in the world. Therefore, they may generate very high sales and profits to the company.

Besides that, Samsung Company also using niche marketing strategy because Samsung has recognized a niche market for flip smart phone. Samsung tries to attract consumers who are interesting to flip phone. This phone is targeting the Chinese market. Market Positioning Diagram 1: Samsung Overall Positioning Strategy Source: More for more positioning involves providing the most upscale product or service and changing a higher price to cover the higher cost. Samsung TV can earn more profits even the price is high.

More for the same positioning involves introducing a brand offering comparable quality but at a lower price. They provide the resources needed by the company to produce its goods and services. For example, supply shortages or delay, labour strikes and other events can cost sales in short run and damage customer satisfaction in the long run.

Marketing Intermediaries Marketing intermediaries help the Samsung Company to promote, sell and distribute its goods to final consumers or downloaders.

These include wholesalers and retailers. Wholesalers such as Tesco downloads large quantities of products from Samsung and store them in a warehouse and then http: The retailers will downloads smaller quantities of goods from wholesalers or directly from Samsung Company.

Retailers will store the goods at a store and resells them to individual consumers. Competitors Samsung Company must provide greater customer value and satisfaction than its competitors to be successful.

Samsung Company must make use of its competitive advantages to compete with its competitor. For example, Samsung offers a wider variety of phones, with a wider array of features and price points, than Apple.

This helps to reduce the production cost, thus Samsung is able to reduce the price of its products. As a result, it will generate a high sales volume of its products. Macro environment Economic environment Nowadays, the economics of the world is facing downturn condition. The income level of the people has been reduced.

The History of Samsung (1938-Present)

They are spending more carefully. Thus, Samsung Company needs to introduce products which are affordable to them in order to maintain its sales. Technological environment The technological environment is the forces that create new technologies, producing new product and market opportunities. The technologies of the world is improving and changing at a fast paced. Therefore, Samsung Company needs to introduce products which have the newest technologies to attract new customers, retaining existing customers and at the same time competing with its competitors.

Political Environment The political environment consists of laws, government agencies and pressure groups that influence the limit various organizations and individuals in a given territory. Samsung Company is also protected from unfair business with these legislations.

For example, legislation that states that hearing a phone when driving is illegal has increased the sales of hand free of products. Firms may decide to split their product mix into groups known as product lines.

A product line is a group of products grouped together based on similar or same characteristics. The characteristic used to split products, will depend on the firm and its product strategy. They include product quality, product price, target group of the product, and product features. The product mix width is the number of different product lines the company carries. Samsung has two different product lines which is smart phones product line and television product line.

The product line length shows the number of different products in a product line. For example, Samsung's smart phones are divided into product lines based on the following features such as touch screens, slider or folders and QWERTY keyboards. Product mix depth refers to the number of versions offered of each product in the line.

Some of the product types in a product line may be split again into group.

The product line depth shows how many subgroups the product line contains. For example, Samsung has splits their smart phone into the product line based on following features such as touch screens, slider or folders and QWERTY keyboards.

Each of these product lines can be further split into subgroups at the time of writing this assignment Samsung had 7 slider phones,4 QWERTY keyboards phones and 32 touch screen smart phones, 32 is a deep product line. Product mix consistency refers to how closely relate the various product lines are in end use, production requirements, distribution channels, or some other way. Samsung's product lines are consistent in so far as they are consumer products that go through the same distribution channels such as retailers.

Shopping products are less frequently downloadd consumer products and services that customers compare carefully on suitability, quality, price, and style. Samsung offers the most diverse product in the 3D market.

It is a very successful product which needs less investment to hold their market share. It has a very high sales volume, thus generate a lot of cash to the company.

Place Strategy Samsung Company sold their products mostly online because customers are provided with services such as free shipping and setting up. This will enable consumers to check for the featured of their products and analyses the information they have found to aid in their download decision rather than them from a retail store. Samsung will not sell their products through wholesaler like Tesco Extra, but Samsung will sell their product through retailer stores like Senheng and Thunder Match.

Retailers such as Maxis and Hotlink will download the product from Samsung Company and resell it to other retailers or directly to final consumer at a profit. A channel level is each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final downloader. There are two customer marketing channels used by Samsung. One of it is direct marketing channel which has no intermediary levels whereby Samsung sells directly to consumers.

The other channel is indirect marketing channel which is the opposite of direct marketing channel. This channel contains one or more intermediaries. Samsung has developed and improves their technology since Samsung bought DRAM technology from other company citation?. Samsung has released many products that is high technology products and low or affordable price. Since high technology product requires high cost to develop, Samsung has built a main Research and Development facility and fib line in South Korean to reduce the cost of producing a product because having many branches in several countries require high cost.

The price of Samsung smart phones is affordable to people with all level income. The range is from RM Price Adjustment of Samsung Psychological pricing is adjusting prices for psychological effects of price ending in 9. Samsung setting prices ending in 9. Samsung replaced the recalled units of the phones with a new version; however, it was later discovered that the new version of the Galaxy Note 7 also had the battery defect.

Samsung recalled all Galaxy Note7 smartphones worldwide on 10 October , and permanently ended production of the phone the following day. Samsung has made the following acquisitions and attempted acquisitions: Samsung Techwin was listed on the Korea Exchange stock-exchange number , with its principal activities being the development and manufacture of surveillance , aeronautics , optoelectronics , automations and weapons technology. It was announced to be sold to Hanwha Group in December [70] and the take-over completed in June Samsung Thales Co.

It was established in and is based in Seoul. Samsung Total was a Samsung comprises around 80 companies. As of April , the Samsung Group comprised 59 unlisted companies and 19 listed companies, all of which had their primary listing on the Korea Exchange. Cheil Industries is listed on the Korea Exchange stock-exchange number Cheil Worldwide is listed on the Korea Exchange stock-exchange number Imarket Korea is listed on the Korea Exchange stock-exchange number Samsung Card is listed on the Korea Exchange stock-exchange number It was founded in March It achieved total revenues of 6, Samsung Electro-Mechanics , established in as a manufacturer of key electronic components, is headquartered in Suwon , Gyeonggi-do , South Korea.

It is listed on the Korea Exchange stock-exchange number Samsung Electronics is a multinational electronics and information technology company headquartered in Suwon and the flagship company of the Samsung Group. Samsung Engineering is a multinational construction company headquartered in Seoul. It was founded in January Its principal activity is the construction of oil refining plants; upstream oil and gas facilities; petrochemical plants and gas plants; steel making plants; power plants ; water treatment facilities ; and other infrastructure.

It is the largest provider of general insurance in South Korea. Samsung Fire has been listed on the Korea Exchange stock-exchange since number Samsung Heavy Industries is a shipbuilding and engineering company headquartered in Seoul. It was founded in August Its principal products are bulk carriers, container vessels, crude oil tankers, cruisers, passenger ferries, material handling equipment steel and bridge structures. Samsung Life Insurance Co. The Samsung Medical Center was founded on 9 November , under the philosophy of "contributing to improving the nation's health through the best medical service, advanced medical research and development of outstanding medical personnel".

The Samsung Medical Center consists of a hospital and a cancer center. The hospital is located in an intelligent building with floor space of more than , square meters and 20 floors above ground and 5 floors underground, housing 40 departments, 10 specialist centers, special clinics and 1, beds. The bed Cancer Center has 11 floors above ground and 8 floors underground, with floor space of over , square meters.

SMC is a tertiary hospital manned by approximately 7, staff including over 1, doctors and 2, nurses.

Since its foundation, the Samsung Medical Center has successfully incorporated and developed an advanced model with the motto of becoming a "patient-centered hospital", a new concept in Korea. On 5 December , the European Union's antitrust regulator fined Samsung SDI and several other major companies for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade. Samsung Securities is listed on the Korea Exchange stock-exchange number Samtron was a subsidiary of Samsung until when it became independent.

After that, it continued to make computer monitors and plasma displays until , Samtron became Samsung when Samtron was a brand. In the website redirected to Samsung. Hosting numerous state visits and international events, it has played the role of locomotive for the service industry in Korea with pride and responsibility as "the face representing the Samsung Group" and "the hotel representing Korea". Hotel Shilla maintains elegance and a tradition of winning guests' hearts with the aim of becoming "the best hospitality company".

By joining LHW, it is on par with the most luxurious hotels in the world. Meanwhile, it has added modernistic design elements on top of the roof called tradition, thus going through changes to make itself a premium lifestyle space.


In addition, with its know-how as a service company in the background, it started a duty-free shop business, and has built its image as the best global distribution company. Also, it is expanding its business into commissioned management of fitness facilities with five-star hotels in Korea and abroad as well as into the restaurant business. Hotel Shilla promises to be a globally prestigious hospitality company that offers the best value for money by making creative innovations and continuously taking on challenges.

S-1 was founded as Korea's first specialized security business in and has maintained its position at the top of industry with the consistent willingness to take on challenges.

S1 Corporation is listed on the Korea Exchange stock-exchange number Brooks Automation Asia Co. The venture locally manufactures and configure vacuum wafer handling platforms and mm Front-Opening Unified Pod FOUP load port modules, and designs, manufactures and configures atmospheric loading systems for flat panel display s. Samsung Air China Life Insurance is a It was established in Beijing in July Samsung Biologics will be jointly owned. Samsung Electronics Co. It will contract-make medicines made from living cells, and Samsung Group plans to expand into producing copies of biologics including Rituxan , the leukemia and lymphoma treatment sold by Roche Holding AG and Biogen Idec Inc.

Samsung BP Chemicals, based in Ulsan , is a Its products are used in rechargeable batteries and liquid crystal displays. Samsung Corning Precision Glass is a joint venture between Samsung and Corning , which was established in to manufacture and market cathode ray tube glass for black and white televisions. The JV will carry out research and development, manufacturing and sales of sapphire substrates for LEDs. SB LiMotive is a The joint venture develops and manufactures lithium-ion batteries for use in hybrid-, plug-in hybrid vehicles and electric vehicles.

SD Flex Co. The U. Siam Samsung Life Insurance: Siltronic Samsung Wafer Pte. Ltd, the joint venture by Samsung and wholly owned Wacker Chemie subsidiary Siltronic, was officially opened in Singapore in June SMP Ltd. Steco is the joint venture established between Samsung Electronics and Japan's Toray Industries in Stemco is a joint venture established between Samsung Electro-Mechanics and Toray Industries in In , Samsung created a U.

API --to help it enter the high-end processor market. The venture was also aimed at expanding Samsung's non-memory chip business by fabricating Alpha processors. The venture was established in and was broken up in Global Steel Exchange was a joint venture formed in between Samsung, the U. On 26 December , Samsung Electronics announced that it would acquire all of Sony's shares in the venture.

Samsung Life Insurance currently holds a 7. Samsung acquired 7. Samsung Heavy Industries currently holds a Other major shareholders include the state-owned Korea Finance Corporation Samsung currently owns 4.

Samsung currently owns Samsung currently owns 9.

SAMSUNG Project Report

Under a shareholder agreement, Samsung has the right to nominate an executive to Seagate's Board of Directors. The basic color in the logo is blue, which Samsung has employed for years, supposedly symbolizing stability, reliability and corporate social responsibility.

The audio logo was produced by Musikvergnuegen and written by Walter Werzowa. In July , Samsung unveiled its SamsungOne font, a typeface that hopes to give a consistent and universal visual identity to the wide range of Samsung products.

SamsungOne was designed to be used across Samsung's diverse device portfolio, with a focus on legibility for everything from smaller devices like smartphones to larger connected TVs or refrigerators, as well as Samsung marketing and advertisements. The font family supports different languages through over 25, characters. Samsung Medical Center and pharmaceutical multinational Pfizer have agreed to collaborate on research to identify the genomic mechanisms responsible for clinical outcomes in hepatocellular carcinoma.

In , former Samsung chief lawyer Kim Yong Chul claimed that he was involved in bribing and fabricating evidence on behalf of the group's chairman Lee Kun-hee and the company. Kim said that Samsung lawyers trained executives to serve as scapegoats in a "fabricated scenario" to protect Lee, even though those executives were not involved. Federal District Court judge presiding over a case where two of their executives were found guilty on charges related to memory chip price fixing.

Kim revealed that the company had raised a large amount of secret funds through bank accounts illegally opened under the names of up to 1, Samsung executives—under his own name, four accounts were opened to manage 5 billion won.

Critics claimed that Samsung knocked out smaller businesses, limiting choices for South Korean consumers, and sometimes colluded with fellow giants to fix prices while bullying those who investigate. Lee Jung-hee , a South Korean presidential candidate, said in a debate, "Samsung has the government in its hands. Samsung manages the legal world, the press, the academics and bureaucracy ".

The Fair Trade Commission of Taiwan is investigating Samsung and its local Taiwanese advertising agency for false advertising. The case was commenced after the Commission received complaints stating that the agency hired students to attack competitors of Samsung Electronics in online forums. Samsung was the subject of several complaints about child labor in its supply chain from to In July , Samsung cut its contract with Shinyang Electronics after it received a complaint about the company violating child labor laws.

The group said the youngest child identified was 14 years old. Samsung said that it conducted an onsite investigation of the production line that included one-on-one interviews but found no evidence of child labor being used. CLW responded that HEG had already dismissed the workers described in its statement before Samsung's investigators arrived.

CLW said a female college student was only paid her standard wage despite working four hours of overtime per day even though Chinese law requires ovetime pay at 1. In Canada, during , some DRAM micro chip manufacturers conspired to price fix, among the accused included Samsung. The price fix was investigated in A recession started to occur that year, and the price fix ended; however, in , the Canadian government reopened the case and investigated silently.

Sufficient evidence was found and presented to Samsung and two other manufacturers during a class action lawsuit hearing. From Wikipedia, the free encyclopedia. This article is about the conglomerate.

introduction to Samsung company

For the publicly traded consumer electronics subsidiary, see Samsung Electronics. South Korean multinational conglomerate.

Seocho District , Seoul. South Korea. Net income. This section has multiple issues. Please help improve it or discuss these issues on the talk page. Learn how and when to remove these template messages.

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Main article: Samsung Electronics.

Samsung Engineering. Samsung Heavy Industries. Samsung Life Insurance. April Learn how and when to remove this template message. Further information on Samsung's sports sponsorships: Samsung Sports. See also: Archived from the original on 20 September Samsung Group. Retrieved 23 March Archived from the original on 24 September Retrieved 11 November Retrieved 25 August Retrieved 4 September Retrieved 11 September Korea SE ". Archived from the original on 5 October Retrieved 16 September Retrieved 8 May The Economist.

Retrieved 11 January The Times. Retrieved 28 February Retrieved 19 September Archived from the original on 15 April Retrieved 21 October Retrieved 5 February Archived from the original on 1 May Retrieved 19 March Retrieved 21 January Retrieved 13 September Korea's global heights".

Retrieved 19 October Archived from the original on 26 August Retrieved 5 April Bloomberg L.Samsung announced the Gear VR in September , which is a virtual reality device developed for use with the Galaxy Note 4.

The company must constantly communicate its view that the intermediaries are partners in a joint effort to satisfy end users of the product.

Sezen Mutali. If the intermediaries are sales agents, producers should evaluate the number and character of other lines carried and the size and quality of the sales force.

Minerva Industries, Inc. The price fix was investigated in